The integration of AI has transformed customer support at Stylara*. With a team of 35 people handling requests in 14 different languages, the company faced significant multilingual challenges, especially at peak times. The strategic use of AI not only overcame these challenges, but also significantly reduced operating costs.

Stylara* is a nationally recognized fashion retailer with a broad and diverse product portfolio. With a turnover of around 300 million euros through digital channels, the company has positioned itself as a significant player in the fashion industry.

Together with Stylara’s AI Circle, we were able to identify numerous opportunities for using AI in different areas of the company. From optimising internal processes to improving customer interaction, the range of use cases identified at Stylara showed that AI has the potential to increase efficiency and productivity. Moreover, it can open up new business models and growth opportunities for the company.

(* Aus Datenschutzgründen haben wir den Unternehmensnamen anonymisiert – Klarnamen des Unternehmens und Kontakt gerne im Dialog)

With a customer support team of 35 people handling customer requests in 14 different languages, the need to double the team size at peak times was a major challenge.

Faced with these challenges, we took an innovative approach with Stylara by introducing an AI-powered solution in two stages.

In stage one, the AI focused on processing simple queries with predefined answers.

The second stage enabled a personalized response to more complex queries in all 14 languages, with the generated answers being in no way inferior to human employees in terms of quality and personalization.

In addition, the AI was programmed to make independent decisions on how to proceed with certain processes.

The implementation of the AI solution followed an agile development process and resulted in an operational minimum viable product (MVP) within three months.

This approach allowed Stylara to quickly adapt to the challenges at hand and significantly increase team efficiency through automation and intelligent response management.

The results of AI integration speak for themselves:

📉 Up to 70% cost reduction: Automation and efficient processing by AI led to a significant reduction in staff costs.

🗯️ Improved Quality of Service: The AI’s ability to provide consistent and customized responses in all languages significantly improved customer service levels.

🛠️ Rapid development time: The MVP was available in just three months, allowing challenges to be addressed quickly.

💰 Fast payback: The investment in AI technology paid for itself within six months, confirming the success of the initiative.

“Introducing AI to our customer service has been a game changer. Not only has it increased our efficiency many times over, it has also revolutionized the quality of our customer service. We have been able to make significant cost savings without losing the personal touch that is the hallmark of our service”.

Team

Talentship is backed by a team of highly experienced CTOs from well-known digital companies in Germany, and a team of 100 top-notch developers. With over 25 years of experience in data, software development and infrastructure, we have developed numerous AI applications and models since 2018, ie.g in cooperation with the Fraunhofer Institute. In 2023, we have successfully implemented AI across the board in several mid-sized companies. Few can seriously claim this today.